In order to start to gain an understanding of the target audience for our music video, I used YouGov.com to create a profile of the type of person who would watch our video. I did this by searching for an audience profile for Calvin Harris, who is the DJ who produced the song that our music video is based on, "Bounce". After this, I also researched the audience of some other songs which are of a similar genre and sound to Bounce, as well as looking into some artists who are similar to Calvin Harris, mainly focusing on DJ's.
The results that this gave me are that the target audience for our music video, based on the artist and type of music, is both males and females, mainly between the ages of 16 - 24. Finding this information will help me with the creation of my music video because it has given me an idea of what features to include in the video based on the audience. This will also assist with the creation of the print products, as I now know who to focus on aiming the products at. As well as using YouGov to find an outline for the target audience, I myself also enjoy this type of music so used this in order to help me to find what type of things would help to market the video and song towards potential viewers.
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