Music Video - Album front and back cover ideas

Front Cover Ideas

A photograph of all of the characters that are acting in the music video. This will be a shot of all characters facing the camera, with the artist (Brandon) at the front of the shot standing in front of everyone else, with the rest of the characters standing in a group behind him, maybe on either side of him. This will make the artist stand out as he will be the closest to the camera and will be in the centre of the shot with the rest of the group standing behind or to either side of him.

Back Cover Ideas

This will be a very similar shot to the one on the front cover, but will have all of the characters facing away from the camera, with the artist being the furthest away standing beyond the group. A bright light will be shown in the background of the shot in the direction that the characters are facing. This will essentially be a shot with the same set up as the front cover, but with the image being taken from behind the group rather than from the front.

For both the front and back covers we may be able to use a screenshot taken directly from the music video or from unused footage on the cover.

Music Video - Risk Assessment

Hazard	Risk	Solution
Cars driving near filming	It is possible that, because we will be filming next to or even on roads, there could be cars driving near the place of filming. This could potentially lead to the actors that are starring in the music video being injured by a car or lead to equipment being damaged.	We will all be as careful as possible when filming near roads so as to ensure that no one is injured and no equipment is damaged. We will also try to film only when the roads are not too busy so as to avoid filming near drivers as much as possible.
Filming near water	Due to the fact that we will on occasion be filming near water (next to a canal), it is possible that equipment could fall into the water if not handled with the appropriate amount of care during use.	We will ensure to handle all equipment with care when filming close go any water sources.
Filming on a bridge over a railway track	Equipment would be damaged or permanently lost if dropped onto the railway track.	All equipment will be handled with care and kept as far away as possible from the edge of the bridge so as to ensure that none is accidentally dropped or falls over the edge onto the railway track below.
Issues with weather	Due to us wanting to film the majority of our video outdoors, the weather at the time of filming will be an issue as to weather or not we can film and what shots or scenes we will be able to film. This is because our video will be mainly upbeat in style, so filming in the rain or at night would not fit in with the theme of our video.	While we cannot help the weather, we will film as often as possible when the weather allows it. Also, if the weather is not good enough for us to film at any point, we can instead film part of an indoor scene so as to ensure that we are still getting some filming done despite the limitations of the weather.
Damaging equipment	Throughout the entirety of our filming, we will be handling various pieces of equipment that are necessary for the filming of our music video. Because of this, it is a possibility that any piece of equipment could be damaged at some point in the filming stage.	Anyone who uses any equipment throughout the duration of filming will be careful to not drop or damage it in any way.
Corruption of files and data	During the editing of our horror film project in Adobe Premier Pro in the previous year at AS level media studies, we encountered some issues with certain shots being corrupted when inserted into the software for editing, meaning that these shots could not be used. This meant that we had to spend more time than planned to re-film these shots.	We will ensure that we use a camera that has a fully working SD card with a lot of spare space so that no footage is corrupted and we do not run out of storage space. Also, backups will be made of files and videos once they have been downloaded from the camera's SD card onto the mac that we will use for editing.

 

Equipment

Sony HD camera

Camera Tripod

Mac Desktop (used to store and edit footage)

DJ mixing deck to remix song and use as a prop in the video

First aid kit

Mobile phone (used to contact someone in case of emergency)

Music Video - Locations

The main locations we have chosen to set our music video is around Amington in Tamworth which we will be filming around a house estate using the streets, roads and main road which has a train track in the background. Also there is a farm where we are going to film using the fields and rivers and an old bridge which is over a rail way. The locations we have aimed for are every day routes and spots which have a lot of character and good background setting. We chose these setting because we felt the location suit our narrative of a journey through every day life effectively. We will also use a house in the estate in a dark room to film the scene of the artist with the DJ deck and showing performance elements.

Music Video - Production Schedule

When we begin the filming of our music video we will mainly be filming on Saturdays as we both have a lot of free time on this day. If we have to cancel a filming session, we will either rearrange it for a weekday or we will change the production schedule so that we film what we missed on a different Saturday. Due to the fact that Brandon and I live close to one another it will be relatively easy for us to meet up and film whenever possible.

This will allow us to complete a lot of filming and put our ideas into practice. We are not able to film during the first week of the October holiday due to my partner, Brandon, being away on holiday. If, during editing, we find any mistakes in our footage or feel that any shots need to be re-filmed, we will use the following Saturday after the end filming date to make amendments to the video.

Dates (during October holiday):

25th October - Filming of the solo shots of the artist, shot at night.

26th October - Touch ups of shots from previous day but with more angles and a wide range of shot types so that we can create quick cuts to the artist during editing.

Friday 13th November - Filming the majority of the music video. We have organised for as many of our cast members as possible to be ready to film on this date at 2:30 PM in order to give us enough time to film before it gets too dark to film.

Music Video Task 7 - Casting and role allocation

Main character, artist, DJ - Brandon Moss

Backing characters - Saul Baxter Plant, Ryan Simpson, Lewis Ball, Jack Brain, Lewis Haden, Myles Mason, Nathan Smith, Dan Price

Producers - Dan Price and Brandon Moss

Directors - Dan Price and Brandon Moss

Editors - Dan Price and Brandon Moss

Camera work - Dan Price

Music Video Task 4 - Target Audience

In order to start to gain an understanding of the target audience for our music video, I used YouGov.com to create a profile of the type of person who would watch our video. I did this by searching for an audience profile for Calvin Harris, who is the DJ who produced the song that our music video is based on, "Bounce". After this, I also researched the audience of some other songs which are of a similar genre and sound to Bounce, as well as looking into some artists who are similar to Calvin Harris, mainly focusing on DJ's.

The results that this gave me are that the target audience for our music video, based on the artist and type of music, is both males and females, mainly between the ages of 16 - 24. Finding this information will help me with the creation of my music video because it has given me an idea of what features to include in the video based on the audience. This will also assist with the creation of the print products, as I now know who to focus on aiming the products at. As well as using YouGov to find an outline for the target audience, I myself also enjoy this type of music so used this in order to help me to find what type of things would help to market the video and song towards potential viewers.