The target audience for my horror film will be any horror fans over the age of 15, as this is the age certification that my film will have. The film is aimed at people of any ethnicity, sexuality and gender. Because of the genre of the film, it will be aimed at horror fans, who are likely to be mainly teenagers and young adults, but can be of any age over the age of 15. The audience for my horror film are likely to follow the passive audience behaviour theory, but people that go to view the film at the cinema and are expecting to be scared will be behaving actively. as it will directly affect them by scaring them. There are multiple different ways in which I cold choose to circulate my product. These include film posters, which would be useful when placed inside cinemas due to the fact that they will be viewed by people who are going to watch films at the cinema, which is the target audience that we are aiming our product at.
Another way that I could market my product would be to make film trailers to be shown either or TV or at the cinema in the trailers that are shown before a film starts. This way, the trailer will be seen by a large amount of people as a lot of people go to the cinema to watch films and even more watch TV so will see the advert during advert breaks. This is a passive behaviour because the audience will see the advert on TV and this may make them want to watch the film or learn more about it. These audience members would be experiencing the hypodermic needle theory, as the product is affecting them without them actively looking into the product. The behaviour of audience members in different age ranges may be affected differently upon viewing my horror film. This is because older audience members are likely to not get as scared as younger members, especially if the older people a have been horror fans for a long time as they will be used to getting scared by horror films. Despite this, younger people may get more excitement and a larger adrenaline rush out of viewing my film, due to not being as used to experiencing fear from a film, especially if they are not a fan of horror films. The gender, social class and ethnic background of the members of the audience that watch my film is unlikely to affect how they behave upon viewing it in any way or how they respond to the product. I would expect that younger viewers would have a better response to my film due to the fact that they are likely to be more frightened of horror than many older viewers.
No comments:
Post a Comment