Tuesday, 16 February 2016
Music Video - Codes and Conventions
The codes and conventions of music videos are the various different techniques that are used to construct meaning in them. These commonly used techniques help the viewer to identify what genre or type of media text they are watching as they provide a certain structure in the viewers understanding.
Different genres of music will have different codes and conventions for their music videos. One such convention is the use of "sound parallels", which is when the music that is currently playing matches the mood of the video. This is prevalent in many narrative based music videos, where the tone and emotion that is shown in the video is matched by the music. Sound parallels also take place where the source of the noise or sound that can be heard is shown in the video, with this often taking place at breaks in the music or at the beginning or end of the video.
Different genres of music will have different codes and conventions for their music videos. One such convention is the use of "sound parallels", which is when the music that is currently playing matches the mood of the video. This is prevalent in many narrative based music videos, where the tone and emotion that is shown in the video is matched by the music. Sound parallels also take place where the source of the noise or sound that can be heard is shown in the video, with this often taking place at breaks in the music or at the beginning or end of the video.
Thursday, 11 February 2016
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